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The 51st edition of the Yecla Furniture Fair promotes innovation and opening new markets (29/02/2012)

The Ministry of Universities and Research Company designed a marketing strategy based on pre-arranged meetings between foreign buyers and potential entrepreneurs in the Region

The furniture sector in the Region of Murcia in 2011 recorded an increase in exports of 3.68 percent, compared with a fall of 0.31 percent of national average

The Minister for Universities and Research Company, José Ballesta, and the mayor of Yecla, Mark Ortuño, today introduced the 51 edition of the Yecla Furniture Fair, which this year features a space where potential buyers can both domestic and foreign hold working meetings with business sector Murcia.

The Department, through the Institute of Development and within the Foreign Trade Promotion Plan that was developed jointly with the three chambers of commerce, has coordinated the work of six offices outside network to match the Yecla Furniture Fair with a mission reverse importing the furniture industry.

It has established a calendar with dozens of interviews to facilitate and promote sales within the Fair.

Between 6 and 10 March under the theme 'Innovation Artisans', the 130 exhibitors at this year's Furniture Fair to hold bilateral meetings in order to close business deals.

Murcia entrepreneurs showcasing their product catalog, and if this meeting is positive, the contact may continue to stand or even in your own factory.

According to the Minister Jose Ballesta, "is a solid industry in the regional economy and an example of improvement and effort. Our entrepreneurs have managed to reinvent itself to adapt to new market demands and have applied the three keys to business competitiveness, which are the innovation, cooperation and internationalization. "

The Yecla Furniture Fair has become the meeting point of business and industry professionals, this year has as its main objective to promote innovation and opening new markets.

This show, the longest in Spain, combines an exhibition space of 17,000 square meters of the furniture sector entrepreneurs around the world and "has the advantage that in less than three miles around the main factories are located and companies, which provides a value added to the sample at the time of close business deals, "said Jose Ballesta.

This trade event, which expects to surpass the 16,000 visitors the previous year, also serves to assess the needs of industry and the evolution of design and innovation applied to furniture, decor, lighting, upholstery, among others.

A sector with a strong foreign

The efforts of the business have resulted in Murcia a dynamic sector that has been achieved in recent years a positive trade balance, where exports have surpassed imports and Murcia where products have been established in foreign countries associated with an image quality, design and innovation.

Thus in 2011 the regional furniture industry recorded an increase in exports of 3.68 percent, compared with a fall of 0.31 percent of the national average.

"To achieve such a positive figure of over 260 exporters in the region had to make about 13,000 commercial operations, ranking as the fifth province with the highest number of exporting companies in Spain," said Jose Ballesta.

In addition to traditional markets such as France, Portugal and the United Kingdom, employers have made Murcia strengthen its presence in countries like Venezuela, Mexico and Russia, which now occupy the top positions in purchasing, and have successfully broken into more competitive markets such as Germany, Croatia, UAE, Qatar and Romania.

Source: CARM

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