The Director General of Tourism, Marina Garcia, today the Association 'Yecla Wine Route', consisting of a dozen local companies.
He accompanied the president of the Association, Juan Pedro Castaño, Councilman Tourism Festival and in Yecla, Juan Miguel Macho, and the Agriculture and Water, Felipe Martinez-Quintanilla.
Garcia said that the birth of the Association "is a necessary step to obtaining the certification of Yecla Wine Route, a product launch will help stimulate the local economy, attracting wine tourism to visitors to the town have the opportunity to experience the art and science of wine and all its production processes. "
Among the main activities carried out by the Association include the creation of a web publishing brochures and a manual book on the Wine Route Yecla.
There will also be courses on wine and how to serve English and another adapted to wine tourism.
Similarly, companies that make up this group will have a corner in their stores dedicated to wine, a touch screen, provide information on the route.
In addition, related businesses will be distinguished with some signs indicate that part of Yecla Wine Route.
Membership is open to new members and will announce its launch in Yecla in the Gala Presentation of the Wine Route, which will take place on 13 May, coinciding with the Fiestas de San Isidro.
Marina Garcia stressed that "the aim is that Yecla Wine Route to join the Bullas and Jumilla, consolidating a strong regional product capable of hosting the three denominations of origin of the region," adding that "it is that tourists are aware of the Murcia region, its culture and traditions through their wines, great museums linked, fields of vineyards, wine bars and wineries. "
He also recalled "the regional government support to consolidate its wine routes, at a time when the wines are highly respected among the public and a growing importance in the food," citing as examples travel familiarization (famtrips) with agencies specializing in ecotourism, the development of the catalog 'Wine Tourism in the Region of Murcia', the design of web wine routes for murciaturistica.es, and attendance at workshops and fairs.
According to data collected by the Centre Tourist Association of Wine Cities of Spain (ACEVIN), visitors from Catalonia and Valencia are the most numerous in the Wine Routes in Spain.
Among the main reasons, besides the quality of wine is the rich Mediterranean cuisine and location of destinations.
Finally, as also ACEVIN, the average daily tourist expenditure of wine, according to the latest data, down to 107.12 euros, a figure that is still higher than the number of average daily expenditure of tourists in Spain (98 euros .)