March 4, 2020 - A Meet & Coffee organized by the Yecla Furniture Fair (FMY) last week brought together many of the actors involved in the celebration of the 59th Edition: organization and direction, exhibitors, City Hall of Yecla, Autonomous Community through the Institute of Development (INFO), the employer AREMA, commercial agents of COAC, CETEM, the agency 2 Times Marketing (2VM), and the Institute 42.
The meeting was attended by Marcos Ortuño, president of the FMY and mayor of Yecla, Inmaculada Hernández, director of the FMY, Carmen Chazarra on behalf of INFO, Pablo Ríos and José Hernández by the 2VM agency, which is leading the entire campaign of Marketing and communication, Ángel Rocamora by Instituto 42, responsible for the development of an ephemeral architecture for the entry of this edition of the FMY.
Likewise, it was attended by Patricia Cuadrillero, general secretary of AREMA, José Francisco Puche, director of CETEM, and the presence of members of the Official College of Commercial Agents (COAC) of Murcia and Cartagena.
One of the main objectives of this work meeting, in which about 30 people participated, was to inform the exhibitors of all the news of the marketing campaign, show them all the actions undertaken and advance those that will be addressed in the months that remain until the celebration of the Fair.
On the other hand, the FMY management wanted to hear the impressions and demands of the true protagonists, the exhibitors, in order to take into account their needs, so that their presence in this 59th Edition is a success.
One of the novelties for them is that it is the first year that the exhibitors have an exclusive section of corporate resources and recommended actions on the Fair's website, all to strengthen their presence.
Likewise, another point of great importance addressed both by the president and the director of the Fair, Marcos Ortuño and Inmaculada Hernández respectively, and by the 2VM agency, was the need to materialize this year's motto, 'First in Yecla', which It alludes to the experience and innovation that FMY always shows, in the presentation of important developments that will be seen for the first time in Yecla.
The exhibitors were receptive to the demands of the organization to enhance this presence of news in the 59th Edition, showing one more year the commitment they maintain with the appointment of Yecla.
Finally, Institute 42 revealed some of the details of the Ephemeral Architecture Project that can be seen during the celebration of the fair, from May 19 to 22, a project that will be reported in more detail in the near future.