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The Yecla Wine Trail presents its proposals in the first regional wine tourist event (13/02/2014)

The Auditorium and Congress Center hosts Feb. 28 to March 3 R Tourism Fair of the Region of Murcia, "a commitment to a concept of wine-based tourism where culture together, heritage, history, gastronomy, nature, active tourism and interior, "according to affirm the Minister of Culture and Tourism, Pedro Alberto Cruz, during the presentation of this event.

The event featured the Mayor of Yecla, Ortuño Marcos and President of the Wine Routes of Yecla, Juan Pedro Castaño.

The Fair will have as a goal the wine routes of Bullas, Jumilla and Yecla, certified by the Spanish Association of Wine Cities (Acevin) and included in the Wine Routes of Spain.

The Minister stressed that this is a fair to final public that aims to "encourage all citizens to explore the wide wine landscape of the region."

Furthermore, "Murcia is the only province that can boast three routes of wine certified" and stressed that this fair "show wine as experience and as attractive to all visitors to the region."

The Mayor of Yecla, Marcos Ortuño thanked the Ministry of Culture and Tourism "wine tourists organizing this event which allows the enhancement of three existing quality tourist offer currently in our region"

He also explained that "" our city presented through the Wine Routes of Yecla, our excellent and renowned wines with designation of origin, and through them a major tourist offer based on our historical and cultural heritage and environmental resources.

Yecla be present with 10 stand, where a representation of the wineries in the appellation, the catering sector, cottages, typical products or stand Hall presenting all the tourist attractions of Yecla included.

Among the objectives of the fair, Cruz said that the first would be "knowledge by citizens of the wine area of ​​their land", which highlighted "an educational work to be performed" and noted that this event " will serve as a backbone through which we can incorporate that culture into the collective unconscious of all Murcia ".

The second objective is to "provide a platform for knowledge of wine outside of the Region of Murcia in the national and international levels."

Cruz said the regional gastronomy is at a time when "you start getting recognition outside" and said that "all that was his inner reality begins to project on the outside," so "would leave crippled growth gastronomy if propulsáramos parallel growth came from the region. "

In addition, the Minister said that this fair has "vocation to grow up" and said "give a leap in quality and quantity" next year.

Thus, said the event "arises with the best possible security vocation and that will go to more and this will be a very important tool to exploit for marketing and communication for our wines."

Source: Ayuntamiento de Yecla

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