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The company will be exhibiting at CETEM ROCA its strategy on Patents, Trademarks and Industrial Designs (10/05/2010)

CETEM organized for next Thursday a conference on Intellectual Property to raise awareness among businesses about the importance of protecting and managing industrial property have on business survival.

Industrial property plays a "significant" in helping companies to introduce innovative technology.

CETEM, with the collaboration of the Seneca Foundation, organized the conference "Patents, trademarks and designs: how to innovate in times of change."

This conference will take place on Thursday 13 May, from 18.00 pm in the facilities of the Technological Center.

To this day was counted as expert speakers in the field, with D.

Joan Salvà.

Industrial Property Agent and Director of Office Operations Ponti, SLP and D.

Esteban Altarriba.

Rock IP Legal Counsel Corporation.

By holding this event CETEM aims on the one hand, to sensitize professionals, researchers and entrepreneurs on the importance of the protection and management of industrial property have on business survival and, secondly, to obtain a theoretical and practical training on this theme, emphasizing the main barriers faced by patents and industrial designs in its application to business.

Today it seems that not enough importance is given to the protection and, above all, the profitability of the innovation that springs from our companies.

While SMEs are often the driving force behind most of the innovative effort in our country, do not always know fully exploit their innovative capacity, as many are unaware of the industrial property system and, in particular, the advantages it offers.

In a globalized world that we know, our companies have no choice but differentiated by higher quality products, attractive design and most technologically advanced.

That value is what is protected by industrial property rights.

Source: Ayuntamiento de Yecla

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